Product launches are full of surprises, but you can avoid the nasty ones if you take the advice in my latest podcast for Pragmatic Institute. The podcast is great for product teams launching point releases of current products, existing products in new markets or brand-new offerings.
Pragmatic's VP of Marketing, Rebecca Kalogeris, and I discuss our own product launch successes (and epic fails). I share one of the best tools from Pragmatic's Launch class, and walk through how it helps make sure you haven't forgotten a critical team member when planning your next launch. Other highlights include:
Stakeholders that should be involved in a launch, but aren't.
Why Pragmatic's Readiness Assessment tool is better than a checklist.
Keeping control of your launch while empowering others.
I hope you enjoy it, and that it helps you in your journey to Innovate on Purpose.
About the Author
Diane Pierson is the Founder and Principal Market Strategist of Innovate on Purpose, a consultancy enabling successful product innovation for tech companies through strategic focus and powerful go-to-market strategies. Diane is also a visiting instructor at Pragmatic Institute. Contact Diane at dpierson@innovateonpurpose.com.