Leading the "Right Now" Product LaunchEvery product marketing manager faces the "right now" product launch at some point. You know - when the super-excited product manager...
These Aren't Product Launch Problems (But Must Be Fixed)Many of the most common frustrations with B2B product launches are not, in fact, launch problems. That said, you'll need to fix them -...
My B2B Buyer Persona EpiphanyToday's B2B Buyer personas aren't useful. This isn't news, but the reason is staggeringly obvious - B2B buyer personas don't talk about...
When is it Enough Market Knowledge to Act? I've been talking with a client recently about the pull-and-tug that goes into deciding whether there's enough market proof to build a...