Should 2025 Be a Product-Driven Year? In the B2B tech world of 2025, the product-driven perspective on innovation is on the rise. With...

Wrap up the 5 best gifts product management can give your cross-functional team this holiday season.

Congratulations! You did it right this year - you clearly defined what success looks like, so the team knows what to strive for. You...

Building a B2B marketing strategy without market data? Navigate this challenge now, and ensure it never happens again.

Step-by-step to a strong marketing strategy that gets teams aligned and budgets approved.

Uncover the crucial differences between a marketing plan and a marketing strategy. Learn how to build both to succeed in B2B marketing.

This year, build a B2B marketing strategy that garners respect, excitement, and the budget you need to succeed.

Those chirpy, intrusive customer service chatbots drive us crazy. But is that the fault of the bot? Largely not. Here's why:

I continue to be surprised by how poorly crafted most surveys are. The avoidable mistakes lead to, at best, confused and unactionable...

The answers most product marketers are accepting during win/loss aren't actionable. How can you improve your win/loss insights?

B2B product teams are really into solving product problems - which often causes even MORE problems. Learn to avoid this doom loop.

The Dangers of Bad Product Team Workflows in Gathering Market Insights A couple years ago, I posted about the dangers of quoting...

With all the virtual ink spilled on "running effective meetings," why are product teams still spending too much time in too many meetings...

Every product marketing manager faces the "right now" product launch at some point. You know - when the super-excited product manager...

Many of the most common frustrations with B2B product launches are not, in fact, launch problems. That said, you'll need to fix them -...

Today's B2B Buyer personas aren't useful. This isn't news, but the reason is staggeringly obvious - B2B buyer personas don't talk about...

Pragmatic Institute Podcast: How to Innovate on Purpose Attention product managers and product marketers looking for your Next Big idea...

Most product marketers wrap up buyer persona research by creating "the PDF." But personas are not PDFs; better buyer personas begin with...

Build a better product, beat the competition. Right? Not necessarily.

I've been talking with a client recently about the pull-and-tug that goes into deciding whether there's enough market proof to build a...