Build a Product to Beat a Competitor? Talk Yourself Out of It
Build a better product, beat the competition. Right? Not necessarily.
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When is it Enough Market Knowledge to Act?
I've been talking with a client recently about the pull-and-tug that goes into deciding whether there's enough market proof to build a...
Activity Ownership is Critical to Innovate on Purpose
There are several self-inflicted roadblocks to purposeful innovation, and a big one is lack of clear ownership of the activities to...
Innovating When Your Boss is a Gatekeeper
I got a great question in class a few weeks ago: "How can I innovate if my boss doesn't let me? My leadership says they want me to...
Three Techniques You're Not Using to Find Innovation Opportunities
Most tech companies want to build new things. But how can you ensure what you're building is innovation a market will buy? #1: Adopt an...
The Secret to Effective Product Launch Emails
A student recently asked me a great question: "What's the most important information to get customers' attention with a product launch...
Your Innovation Team is Bigger Than You Think
I recently exchanged emails with a newly-promoted Market Strategist about how to Innovate on Purpose. The discussion had to do with...
This Friday: Diane Pierson on Pragmatic Institute Office Hours
This Friday, March 31st at 1:30pm US. Register here for this FREE session to ask me your burning questions about product management and...
Product Management According to Yellowstone
What's the difference between a product manager and a Market Strategist? A short exchange from the series Yellowstone explains it. I'm...
How to Get the Buyer Interview
One of the biggest challenges I hear from product managers and marketers is, “I can’t get anyone to talk to me!” How do you get busy...
Avoid Product Launch Catastrophe: My Latest Pragmatic Institute Podcast
Product launches are full of surprises, but you can avoid the nasty ones if you take the advice in my latest podcast for Pragmatic...
Buying Triggers: Your Secret to Successful Demand Generation
Wouldn't it be great to know when your market will buy your product for the first time? If you did, you could focus your targeting...
Why ChatGPT Won't Take Your Product Marketing Job
ChatGPT is great, and will get better fast. But it won't eliminate the need for product marketers. Here's my last in a series of examples...
Product Marketing and the ChatGPT Apocalypse
Product marketers are worried that ChatGPT will take over their jobs. In this series of observations, I assure you that it won't, if...
ChatGPT and a Product Marketer: What's the Difference?
ChatGPT Creates Readable Copy. But Is it Effective Marketing? Last week I asked ChatGPT to write marketing copy for my product: Del Monte...
Will ChatGPT Take My Marketing Job?
ChatGPT has marketers worried about their jobs. Should it? Yes indeed, but not for the reasons they think. Let's explore the existential...
Marc Benioff Is Right About Unproductive New Hires. Or Is He?
Marc Benioff, CEO of Salesforce, caused quite a dustup when he justified layoffs by saying Salesforce was facing productivity issues,...
GrandPad CEO Scott Lien Interactive Product Webinar: January 26th 1pm ET!
GrandPad: the Blueprint of Innovation on Purpose If you read my blog on the GrandPad, you remember what a terrific example it is of using...
A Service Failure Misteak
Service failures don't have to lose you customers, but this week I lay out in painful detail a relationship-killing service failure.
How to Retain Customers After a Service Failure: Minted Mints a New Fan in Spite of Late Delivery
Minted mints a new fan by handling a service failure well. What can B2B tech businesses learn from it?
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