Diane Pierson
The Facts About Facts
Have you ever used a statistic you found online to justify innovation? Too many of these “facts” are, when you scratch the surface,...
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Diane Pierson
- Sep 29
- 3 min
Why Win/Loss Analysis Isn't Working
I hear it all the time. "We spend a lot of resources on win/loss analysis, but it isn't doing any good!" There are dozens of reasons why...
Diane Pierson
- Sep 22
- 2 min
The Technology of Toothpaste
Innovation is everywhere, if you're looking for it, and it can inspire your own.
Diane Pierson
- Sep 16
- 1 min
Diane Pierson to Deliver Strategy Keynote at Subscription Show 2022
Diane Pierson of Innovate on Purpose to be Strategy Track Host at Subscription Show 2022 in New York City November 9-10.
Diane Pierson
- Aug 2
- 1 min
Win More. Lose Less: Register for a free Win/Loss Workshop August 18, 2022!
Most market strategists are doing win/loss analysis, but not getting as much out of the effort as they could. Others are daunted by...
Diane Pierson
- Jul 5
- 3 min
Three Tools Marketing Should Steal from Product Management
Why do we accept that adding last-minute features to a product release increases costs and creates delays, yet pile work on the marketing...
Diane Pierson
- May 31
- 3 min
Market Knowledge: When Is Enough Enough?
Competitors, technology and customer priorities are always changing, so you're never done gathering market knowledge. The real question...
Diane Pierson
- May 27
- 4 min
Three Innovation Opportunities Hiding in Plain Sight
23 and Me’s Anne Wojcicki, Tesla’s Elon Musk and Netflix founder Reed Hastings – all thought of as not just innovators, but singular in...
Diane Pierson
- May 5
- 4 min
Who Owns Innovation: The Role of Market Strategist
Introducing the role of Market Strategist.
Diane Pierson
- Apr 27
- 4 min
Who Owns Innovation? Let's Start with Who DOESN'T
A few years ago, I was wandering around the internet and came across this quote from Herbert Simon, “although the future is not...
Diane Pierson
- Apr 21
- 3 min
How to Build an Innovation Map: Part 2
Align your teams on market-driven innovation using the Market Strategist's Listening Map.
Diane Pierson
- Apr 12
- 4 min
How to Build an Innovation Map: Part 1
How can you do effective market research when you don't know what you're looking for? Find out now.
Diane Pierson
- Apr 7
- 4 min
The Object of Your Market-Driven Innovation
Author P.C. Cast said,“in chaos lies opportunity.” I disagree. When you’re looking for opportunities, you need to focus; to create order...
Diane Pierson
- Mar 31
- 3 min
Can You Find Innovation Opportunities in the Market? Yes - If You Know Where to Look
Some people think innovation just happens. It's a thunderbolt, a brainwave. Almost...magic. Certainly not something you can go looking...
Diane Pierson
- Mar 18
- 4 min
What Do You Mean, "Innovate?" INFOGRAPHIC
Alignment on what innovation means is the key to successful product and go-to-market strategy.
Diane Pierson
- Mar 9
- 5 min
5 Steps to Innovate on Purpose
Innovation gets easier - and achieves more - when you do it on purpose.