Diane Pierson
Will ChatGPT Take My Marketing Job?
ChatGPT has marketers worried about their jobs. Should it? Yes indeed, but not for the reasons they think. Let's explore the existential...
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Diane Pierson
- Jan 19
- 3 min
Marc Benioff Is Right About Unproductive New Hires. Or Is He?
Marc Benioff, CEO of Salesforce, caused quite a dustup when he justified layoffs by saying Salesforce was facing productivity issues,...
Diane Pierson
- Jan 11
- 1 min
GrandPad CEO Scott Lien Interactive Product Webinar: January 26th 1pm ET!
GrandPad: the Blueprint of Innovation on Purpose If you read my blog on the GrandPad, you remember what a terrific example it is of using...
Diane Pierson
- Dec 29, 2022
- 3 min
A Service Failure Misteak
Service failures don't have to lose you customers, but this week I lay out in painful detail a relationship-killing service failure.
Diane Pierson
- Dec 22, 2022
- 2 min
How to Retain Customers After a Service Failure: Minted Mints a New Fan in Spite of Late Delivery
Minted mints a new fan by handling a service failure well. What can B2B tech businesses learn from it?
Diane Pierson
- Dec 14, 2022
- 3 min
Black Swan Series: Why Preparing for Future Black Swans Helps You Grow Today
When I first presented on the topic of battling Black Swans, a member of the audience asked, "if Black Swans are unknowable beforehand,...
Diane Pierson
- Dec 7, 2022
- 3 min
Black Swan Series: Getting Market Input During the Crisis
The Black Swan has landed. Nobody expected it, but your customers are pushing aside business-as-usual activities to deal with it. They're...
Diane Pierson
- Nov 29, 2022
- 2 min
Black Swan Series: Finding Opportunity in Black Swan Disasters
Third in the Black Swan Series: Black Swans are, by definition, unimaginable before they occur. They impact your business in complex,...
Diane Pierson
- Nov 18, 2022
- 2 min
Black Swan Series: You Need a Team to Battle Black Swans
Second in the Black Swan Series: Imagine – tomorrow you wake up and there’s no internet. None. No Zoom, no Slack, no Outlook. What do you...
Diane Pierson
- Nov 11, 2022
- 2 min
Black Swan Series: Innovation and Black Swans
In early November, I gave a keynote address at Subscription Show 2022. It was a great conference, and the topic fascinated me so much it...
Diane Pierson
- Nov 3, 2022
- 2 min
Four Ways to Avoid Failure to Scale
If innovation that fails to scale is “the proliferation of a thousand tiny flowers that don’t grow bigger over time,” how can you break...
Diane Pierson
- Oct 27, 2022
- 2 min
Three Reasons We Fail to Scale
Moving from Innovation to Scale has confounded tech businesses forever. Why do we fail to scale?
Diane Pierson
- Oct 20, 2022
- 3 min
Aligning to Innovate After a Re-Org
Aligning to innovate post re-org is often the responsibility of the Market Strategist: here are some tips to do it well.
Diane Pierson
- Oct 13, 2022
- 2 min
“GrandPad” Grand Example of 360-Degree Innovation on Purpose
I’m always looking for tech product innovation that goes beyond the product. Today, I found a good example: the GrandPad. I ran across...
Diane Pierson
- Oct 6, 2022
- 2 min
The Facts About Facts
Have you ever used a statistic you found online to justify innovation? Too many of these “facts” are, when you scratch the surface,...
Diane Pierson
- Sep 29, 2022
- 3 min
Why Win/Loss Analysis Isn't Working
I hear it all the time. "We spend a lot of resources on win/loss analysis, but it isn't doing any good!" There are dozens of reasons why...
Diane Pierson
- Sep 22, 2022
- 2 min
The Technology of Toothpaste
Innovation is everywhere, if you're looking for it, and it can inspire your own.
Diane Pierson
- Sep 16, 2022
- 1 min
Diane Pierson to Deliver Strategy Keynote at Subscription Show 2022
Diane Pierson of Innovate on Purpose to be Strategy Track Host at Subscription Show 2022 in New York City November 9-10.
Diane Pierson
- Aug 2, 2022
- 1 min
Win More. Lose Less: Register for a free Win/Loss Workshop August 18, 2022!
Most market strategists are doing win/loss analysis, but not getting as much out of the effort as they could. Others are daunted by...
Diane Pierson
- Jul 5, 2022
- 3 min
Three Tools Marketing Should Steal from Product Management
Why do we accept that adding last-minute features to a product release increases costs and creates delays, yet pile work on the marketing...
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