Pragmatic Institute Podcast: How to Innovate on Purpose
Attention product managers and product marketers looking for your Next Big idea for 2024: click here to listen to my Pragmatic Institute Podcast with Rebecca Kalogeris. Rebecca and I talk about my book, How to Innovate on Purpose, and the step-by-step workflow to find the right market opportunity for your B2B product. A great listen, a cool giveaway and an opportunity to win a copy of the book if you enter by Feb 29, 2024!
About the Author
Diane Pierson is the Founder and Chief Market Strategist of Innovate on Purpose, a consultancy enabling successful product commercialization for B2B tech companies. Order her book, How to Innovate on Purpose or contact Diane at dpierson@innovateonpurpose.com.