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  • Writer's pictureDiane Pierson

Pragmatic Institute Podcast: Diane Pierson of Innovate on Purpose

Pragmatic Institute Podcast: How to Innovate on Purpose

Attention product managers and product marketers looking for your Next Big idea for 2024: click here to listen to my Pragmatic Institute Podcast with Rebecca Kalogeris. Rebecca and I talk about my book, How to Innovate on Purpose, and the step-by-step workflow to find the right market opportunity for your B2B product. A great listen, a cool giveaway and an opportunity to win a copy of the book if you enter by Feb 29, 2024!

Pragmatic Institute podcast on how to innovate on purpose with Diane Pierson

About the Author

Diane Pierson is the Founder and Chief Market Strategist of Innovate on Purpose, a consultancy enabling successful product commercialization for B2B tech companies. Order her book, How to Innovate on Purpose or contact Diane at


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