When is it Enough Market Knowledge to Act?
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What Do You Need?
5 Steps to Innovate on Purpose
Today there’s a gap between doing market research and using it. Between memorizing the vision statement and achieving it. Between iteration and innovation. Our methodology changes that through five workflow phases:
Determine Roles & Goals
Align on the four facets of corporate innovation and your role in achieving them. Galvanize your team with this insight to focus work and win where you want to.
Get the most out of what you already know by aggregating market research. Find immediate opportunities and identify blind spots to prioritize future investigation.
Organize Current Opportunities
Break away from the “hear it/build it” cycle of iterative product baby steps. Ask the right questions at the right time to unlock the right new directions for you to take.
Discover an efficient, effective workflow to imbue your entire team with market knowledge. Learn a 360-degree ideation workflow to deliver amazing, unleavable solutions.
Communicate to Empower
Prepare for Change
Trying to plan for every market surprise is a waste of time, but a lack of readiness can derail even a strong product. Learn to watch for and capitalize on market changes without wasted cycles.
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