Product Management According to Yellowstone
What's the difference between a product manager and a Market Strategist? A short exchange from the series Yellowstone explains it. I'm...
top of page
How to Get the Buyer Interview
One of the biggest challenges I hear from product managers and marketers is, “I can’t get anyone to talk to me!” How do you get busy...
Avoid Product Launch Catastrophe: My Latest Pragmatic Institute Podcast
Product launches are full of surprises, but you can avoid the nasty ones if you take the advice in my latest podcast for Pragmatic...
Buying Triggers: Your Secret to Successful Demand Generation
Wouldn't it be great to know when your market will buy your product for the first time? If you did, you could focus your targeting...
Why ChatGPT Won't Take Your Product Marketing Job
ChatGPT is great, and will get better fast. But it won't eliminate the need for product marketers. Here's my last in a series of examples...
Product Marketing and the ChatGPT Apocalypse
Product marketers are worried that ChatGPT will take over their jobs. In this series of observations, I assure you that it won't, if...
ChatGPT and a Product Marketer: What's the Difference?
ChatGPT Creates Readable Copy. But Is it Effective Marketing? Last week I asked ChatGPT to write marketing copy for my product: Del Monte...
Will ChatGPT Take My Marketing Job?
ChatGPT has marketers worried about their jobs. Should it? Yes indeed, but not for the reasons they think. Let's explore the existential...
Marc Benioff Is Right About Unproductive New Hires. Or Is He?
Marc Benioff, CEO of Salesforce, caused quite a dustup when he justified layoffs by saying Salesforce was facing productivity issues,...
GrandPad CEO Scott Lien Interactive Product Webinar: January 26th 1pm ET!
GrandPad: the Blueprint of Innovation on Purpose If you read my blog on the GrandPad, you remember what a terrific example it is of using...
A Service Failure Misteak
Service failures don't have to lose you customers, but this week I lay out in painful detail a relationship-killing service failure.
How to Retain Customers After a Service Failure: Minted Mints a New Fan in Spite of Late Delivery
Minted mints a new fan by handling a service failure well. What can B2B tech businesses learn from it?
Black Swan Series: Why Preparing for Future Black Swans Helps You Grow Today
When I first presented on the topic of battling Black Swans, a member of the audience asked, "if Black Swans are unknowable beforehand,...
Black Swan Series: Getting Market Input During the Crisis
The Black Swan has landed. Nobody expected it, but your customers are pushing aside business-as-usual activities to deal with it. They're...
Black Swan Series: Finding Opportunity in Black Swan Disasters
Third in the Black Swan Series: Black Swans are, by definition, unimaginable before they occur. They impact your business in complex,...
Black Swan Series: You Need a Team to Battle Black Swans
Second in the Black Swan Series: Imagine – tomorrow you wake up and there’s no internet. None. No Zoom, no Slack, no Outlook. What do you...
Black Swan Series: Innovation and Black Swans
In early November, I gave a keynote address at Subscription Show 2022. It was a great conference, and the topic fascinated me so much it...
Three Reasons We Fail to Scale
Moving from Innovation to Scale has confounded tech businesses forever. Why do we fail to scale?
Aligning to Innovate After a Re-Org
Aligning to innovate post re-org is often the responsibility of the Market Strategist: here are some tips to do it well.
“GrandPad” Grand Example of 360-Degree Innovation on Purpose
I’m always looking for tech product innovation that goes beyond the product. Today, I found a good example: the GrandPad. I ran across...
bottom of page