Wrap up the 5 best gifts product management can give your cross-functional team this holiday season.

Congratulations! You did it right this year - you clearly defined what success looks like, so the team knows what to strive for. You...

Building a B2B marketing strategy without market data? Navigate this challenge now, and ensure it never happens again.

Step-by-step to a strong marketing strategy that gets teams aligned and budgets approved.

Uncover the crucial differences between a marketing plan and a marketing strategy. Learn how to build both to succeed in B2B marketing.

Those chirpy, intrusive customer service chatbots drive us crazy. But is that the fault of the bot? Largely not. Here's why:

I continue to be surprised by how poorly crafted most surveys are. The avoidable mistakes lead to, at best, confused and unactionable...

The answers most product marketers are accepting during win/loss aren't actionable. How can you improve your win/loss insights?

The Dangers of Bad Product Team Workflows in Gathering Market Insights A couple years ago, I posted about the dangers of quoting...

With all the virtual ink spilled on "running effective meetings," why are product teams still spending too much time in too many meetings...

Every product marketing manager faces the "right now" product launch at some point. You know - when the super-excited product manager...

Many of the most common frustrations with B2B product launches are not, in fact, launch problems. That said, you'll need to fix them -...

Today's B2B Buyer personas aren't useful. This isn't news, but the reason is staggeringly obvious - B2B buyer personas don't talk about...

Build a better product, beat the competition. Right? Not necessarily.

I've been talking with a client recently about the pull-and-tug that goes into deciding whether there's enough market proof to build a...

There are several self-inflicted roadblocks to purposeful innovation, and a big one is lack of clear ownership of the activities to...

I got a great question in class a few weeks ago: "How can I innovate if my boss doesn't let me? My leadership says they want me to...

Most tech companies want to build new things. But how can you ensure what you're building is innovation a market will buy? #1: Adopt an...

A student recently asked me a great question: "What's the most important information to get customers' attention with a product launch...

I recently exchanged emails with a newly-promoted Market Strategist about how to Innovate on Purpose. The discussion had to do with...