There are several self-inflicted roadblocks to purposeful innovation, and a big one is lack of clear ownership of the activities to...

I got a great question in class a few weeks ago: "How can I innovate if my boss doesn't let me? My leadership says they want me to...

Most tech companies want to build new things. But how can you ensure what you're building is innovation a market will buy? #1: Adopt an...

A student recently asked me a great question: "What's the most important information to get customers' attention with a product launch...

I recently exchanged emails with a newly-promoted Market Strategist about how to Innovate on Purpose. The discussion had to do with...

This Friday, March 31st at 1:30pm US. Register here for this FREE session to ask me your burning questions about product management and...

What's the difference between a product manager and a Market Strategist? A short exchange from the series Yellowstone explains it. I'm...

One of the biggest challenges I hear from product managers and marketers is, “I can’t get anyone to talk to me!” How do you get busy...

Product launches are full of surprises, but you can avoid the nasty ones if you take the advice in my latest podcast for Pragmatic...

Wouldn't it be great to know when your market will buy your product for the first time? If you did, you could focus your targeting...

ChatGPT is great, and will get better fast. But it won't eliminate the need for product marketers. Here's my last in a series of examples...

Product marketers are worried that ChatGPT will take over their jobs. In this series of observations, I assure you that it won't, if...

ChatGPT Creates Readable Copy. But Is it Effective Marketing? Last week I asked ChatGPT to write marketing copy for my product: Del Monte...

ChatGPT has marketers worried about their jobs. Should it? Yes indeed, but not for the reasons they think. Let's explore the existential...

Marc Benioff, CEO of Salesforce, caused quite a dustup when he justified layoffs by saying Salesforce was facing productivity issues,...

GrandPad: the Blueprint of Innovation on Purpose If you read my blog on the GrandPad, you remember what a terrific example it is of using...

Service failures don't have to lose you customers, but this week I lay out in painful detail a relationship-killing service failure.

Minted mints a new fan by handling a service failure well. What can B2B tech businesses learn from it?

When I first presented on the topic of battling Black Swans, a member of the audience asked, "if Black Swans are unknowable beforehand,...

The Black Swan has landed. Nobody expected it, but your customers are pushing aside business-as-usual activities to deal with it. They're...