GrandPad: the Blueprint of Innovation on Purpose
If you read my blog on the GrandPad, you remember what a terrific example it is of using market knowledge in every facet of product design and commercialization. Now you have a chance to hear exactly how to replicate this market-research and positioning workflow from CEO Scott Lien in a free webinar!
The GrandPad solves the problem of older folks who want to stay connected amid the risk of online scams and the complexity of ever-changing social-media technologies. From live help, to Administrator tools, to the purpose-built interface, this solution has responded to a complex set of market problems in a way enables not just use but purchase, set up and engagement. Truly - innovation on purpose.
Learn from GrandPad CEO, Scott Lien, at the Free Webinar
The webinar is being presented by Pragmatic Institute, where I'm proud to be a visiting instructor and regular content contributor. I'll be interviewing Scott and we'll be taking questions, so join us and learn more! You can register for this free session here on the Pragmatic website.
About the Author
Diane Pierson is the Founder and Principal Market Strategist of Innovate on Purpose, a consultancy enabling successful product innovation for tech companies through strategic focus and powerful go-to-market strategies. Diane is also a visiting instructor at Pragmatic Institute. Contact Diane at dpierson@innovateonpurpose.com.