A student recently asked me a great question: "What's the most important information to get customers' attention with a product launch...

ChatGPT is great, and will get better fast. But it won't eliminate the need for product marketers. Here's my last in a series of examples...

ChatGPT Creates Readable Copy. But Is it Effective Marketing? Last week I asked ChatGPT to write marketing copy for my product: Del Monte...

GrandPad: the Blueprint of Innovation on Purpose If you read my blog on the GrandPad, you remember what a terrific example it is of using...

Service failures don't have to lose you customers, but this week I lay out in painful detail a relationship-killing service failure.

I’m always looking for tech product innovation that goes beyond the product. Today, I found a good example: the GrandPad. I ran across...