Activity Ownership is Critical to Innovate on Purpose
There are several self-inflicted roadblocks to purposeful innovation, and a big one is lack of clear ownership of the activities to...
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Innovating When Your Boss is a Gatekeeper
I got a great question in class a few weeks ago: "How can I innovate if my boss doesn't let me? My leadership says they want me to...
Three Techniques You're Not Using to Find Innovation Opportunities
Most tech companies want to build new things. But how can you ensure what you're building is innovation a market will buy? #1: Adopt an...
The Secret to Effective Product Launch Emails
A student recently asked me a great question: "What's the most important information to get customers' attention with a product launch...
Marc Benioff Is Right About Unproductive New Hires. Or Is He?
Marc Benioff, CEO of Salesforce, caused quite a dustup when he justified layoffs by saying Salesforce was facing productivity issues,...
GrandPad CEO Scott Lien Interactive Product Webinar: January 26th 1pm ET!
GrandPad: the Blueprint of Innovation on Purpose If you read my blog on the GrandPad, you remember what a terrific example it is of using...
Black Swan Series: Why Preparing for Future Black Swans Helps You Grow Today
When I first presented on the topic of battling Black Swans, a member of the audience asked, "if Black Swans are unknowable beforehand,...
Black Swan Series: Innovation and Black Swans
In early November, I gave a keynote address at Subscription Show 2022. It was a great conference, and the topic fascinated me so much it...
Four Ways to Avoid Failure to Scale
If innovation that fails to scale is “the proliferation of a thousand tiny flowers that don’t grow bigger over time,” how can you break...
Three Reasons We Fail to Scale
Moving from Innovation to Scale has confounded tech businesses forever. Why do we fail to scale?
Aligning to Innovate After a Re-Org
Aligning to innovate post re-org is often the responsibility of the Market Strategist: here are some tips to do it well.
The Facts About Facts
Have you ever used a statistic you found online to justify innovation? Too many of these “facts” are, when you scratch the surface,...
The Technology of Toothpaste
Innovation is everywhere, if you're looking for it, and it can inspire your own.
Diane Pierson to Deliver Strategy Keynote at Subscription Show 2022
Diane Pierson of Innovate on Purpose to be Strategy Track Host at Subscription Show 2022 in New York City November 9-10.
Market Knowledge: When Is Enough Enough?
Competitors, technology and customer priorities are always changing, so you're never done gathering market knowledge. The real question...
Three Innovation Opportunities Hiding in Plain Sight
23 and Me’s Anne Wojcicki, Tesla’s Elon Musk and Netflix founder Reed Hastings – all thought of as not just innovators, but singular in...
Who Owns Innovation? Let's Start with Who DOESN'T
A few years ago, I was wandering around the internet and came across this quote from Herbert Simon, “although the future is not...
How to Build an Innovation Map: Part 2
Align your teams on market-driven innovation using the Market Strategist's Listening Map.
How to Build an Innovation Map: Part 1
How can you do effective market research when you don't know what you're looking for? Find out now.
The Object of Your Market-Driven Innovation
Author P.C. Cast said,“in chaos lies opportunity.” I disagree. When you’re looking for opportunities, you need to focus; to create order...
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