Marc Benioff Is Right About Unproductive New Hires. Or Is He?
Marc Benioff, CEO of Salesforce, caused quite a dustup when he justified layoffs by saying Salesforce was facing productivity issues,...
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GrandPad CEO Scott Lien Interactive Product Webinar: January 26th 1pm ET!
GrandPad: the Blueprint of Innovation on Purpose If you read my blog on the GrandPad, you remember what a terrific example it is of using...
Black Swan Series: Why Preparing for Future Black Swans Helps You Grow Today
When I first presented on the topic of battling Black Swans, a member of the audience asked, "if Black Swans are unknowable beforehand,...
Black Swan Series: Innovation and Black Swans
In early November, I gave a keynote address at Subscription Show 2022. It was a great conference, and the topic fascinated me so much it...
Four Ways to Avoid Failure to Scale
If innovation that fails to scale is “the proliferation of a thousand tiny flowers that don’t grow bigger over time,” how can you break...
Three Reasons We Fail to Scale
Moving from Innovation to Scale has confounded tech businesses forever. Why do we fail to scale?
Aligning to Innovate After a Re-Org
Aligning to innovate post re-org is often the responsibility of the Market Strategist: here are some tips to do it well.
The Facts About Facts
Have you ever used a statistic you found online to justify innovation? Too many of these “facts” are, when you scratch the surface,...
The Technology of Toothpaste
Innovation is everywhere, if you're looking for it, and it can inspire your own.
Diane Pierson to Deliver Strategy Keynote at Subscription Show 2022
Diane Pierson of Innovate on Purpose to be Strategy Track Host at Subscription Show 2022 in New York City November 9-10.
Market Knowledge: When Is Enough Enough?
Competitors, technology and customer priorities are always changing, so you're never done gathering market knowledge. The real question...
Three Innovation Opportunities Hiding in Plain Sight
23 and Me’s Anne Wojcicki, Tesla’s Elon Musk and Netflix founder Reed Hastings – all thought of as not just innovators, but singular in...
Who Owns Innovation? Let's Start with Who DOESN'T
A few years ago, I was wandering around the internet and came across this quote from Herbert Simon, “although the future is not...
How to Build an Innovation Map: Part 2
Align your teams on market-driven innovation using the Market Strategist's Listening Map.
How to Build an Innovation Map: Part 1
How can you do effective market research when you don't know what you're looking for? Find out now.
The Object of Your Market-Driven Innovation
Author P.C. Cast said,“in chaos lies opportunity.” I disagree. When you’re looking for opportunities, you need to focus; to create order...
Can You Find Innovation Opportunities in the Market? Yes - If You Know Where to Look
Some people think innovation just happens. It's a thunderbolt, a brainwave. Almost...magic. Certainly not something you can go looking...
What Do You Mean, "Innovate?" INFOGRAPHIC
Alignment on what innovation means is the key to successful product and go-to-market strategy.
5 Steps to Innovate on Purpose
Innovation gets easier - and achieves more - when you do it on purpose.
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