Build a Product to Beat a Competitor? Talk Yourself Out of It
Build a better product, beat the competition. Right? Not necessarily.
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When is it Enough Market Knowledge to Act?
I've been talking with a client recently about the pull-and-tug that goes into deciding whether there's enough market proof to build a...
Activity Ownership is Critical to Innovate on Purpose
There are several self-inflicted roadblocks to purposeful innovation, and a big one is lack of clear ownership of the activities to...
Your Innovation Team is Bigger Than You Think
I recently exchanged emails with a newly-promoted Market Strategist about how to Innovate on Purpose. The discussion had to do with...
This Friday: Diane Pierson on Pragmatic Institute Office Hours
This Friday, March 31st at 1:30pm US. Register here for this FREE session to ask me your burning questions about product management and...
Product Management According to Yellowstone
What's the difference between a product manager and a Market Strategist? A short exchange from the series Yellowstone explains it. I'm...
Will ChatGPT Take My Marketing Job?
ChatGPT has marketers worried about their jobs. Should it? Yes indeed, but not for the reasons they think. Let's explore the existential...
Marc Benioff Is Right About Unproductive New Hires. Or Is He?
Marc Benioff, CEO of Salesforce, caused quite a dustup when he justified layoffs by saying Salesforce was facing productivity issues,...
GrandPad CEO Scott Lien Interactive Product Webinar: January 26th 1pm ET!
GrandPad: the Blueprint of Innovation on Purpose If you read my blog on the GrandPad, you remember what a terrific example it is of using...
A Service Failure Misteak
Service failures don't have to lose you customers, but this week I lay out in painful detail a relationship-killing service failure.
How to Retain Customers After a Service Failure: Minted Mints a New Fan in Spite of Late Delivery
Minted mints a new fan by handling a service failure well. What can B2B tech businesses learn from it?
Black Swan Series: Why Preparing for Future Black Swans Helps You Grow Today
When I first presented on the topic of battling Black Swans, a member of the audience asked, "if Black Swans are unknowable beforehand,...
Black Swan Series: Getting Market Input During the Crisis
The Black Swan has landed. Nobody expected it, but your customers are pushing aside business-as-usual activities to deal with it. They're...
Black Swan Series: You Need a Team to Battle Black Swans
Second in the Black Swan Series: Imagine – tomorrow you wake up and there’s no internet. None. No Zoom, no Slack, no Outlook. What do you...
Black Swan Series: Innovation and Black Swans
In early November, I gave a keynote address at Subscription Show 2022. It was a great conference, and the topic fascinated me so much it...
Four Ways to Avoid Failure to Scale
If innovation that fails to scale is “the proliferation of a thousand tiny flowers that don’t grow bigger over time,” how can you break...
Three Reasons We Fail to Scale
Moving from Innovation to Scale has confounded tech businesses forever. Why do we fail to scale?
Aligning to Innovate After a Re-Org
Aligning to innovate post re-org is often the responsibility of the Market Strategist: here are some tips to do it well.
“GrandPad” Grand Example of 360-Degree Innovation on Purpose
I’m always looking for tech product innovation that goes beyond the product. Today, I found a good example: the GrandPad. I ran across...
The Technology of Toothpaste
Innovation is everywhere, if you're looking for it, and it can inspire your own.
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