Wrap up the 5 best gifts product management can give your cross-functional team this holiday season.

Step-by-step to a strong marketing strategy that gets teams aligned and budgets approved.

Build a better product, beat the competition. Right? Not necessarily.

I've been talking with a client recently about the pull-and-tug that goes into deciding whether there's enough market proof to build a...

There are several self-inflicted roadblocks to purposeful innovation, and a big one is lack of clear ownership of the activities to...

I recently exchanged emails with a newly-promoted Market Strategist about how to Innovate on Purpose. The discussion had to do with...

This Friday, March 31st at 1:30pm US. Register here for this FREE session to ask me your burning questions about product management and...

What's the difference between a product manager and a Market Strategist? A short exchange from the series Yellowstone explains it. I'm...

ChatGPT has marketers worried about their jobs. Should it? Yes indeed, but not for the reasons they think. Let's explore the existential...

Marc Benioff, CEO of Salesforce, caused quite a dustup when he justified layoffs by saying Salesforce was facing productivity issues,...

GrandPad: the Blueprint of Innovation on Purpose If you read my blog on the GrandPad, you remember what a terrific example it is of using...

Service failures don't have to lose you customers, but this week I lay out in painful detail a relationship-killing service failure.

Minted mints a new fan by handling a service failure well. What can B2B tech businesses learn from it?

When I first presented on the topic of battling Black Swans, a member of the audience asked, "if Black Swans are unknowable beforehand,...

The Black Swan has landed. Nobody expected it, but your customers are pushing aside business-as-usual activities to deal with it. They're...

Second in the Black Swan Series: Imagine – tomorrow you wake up and there’s no internet. None. No Zoom, no Slack, no Outlook. What do you...

In early November, I gave a keynote address at Subscription Show 2022. It was a great conference, and the topic fascinated me so much it...

If innovation that fails to scale is “the proliferation of a thousand tiny flowers that don’t grow bigger over time,” how can you break...

Moving from Innovation to Scale has confounded tech businesses forever. Why do we fail to scale?

Aligning to innovate post re-org is often the responsibility of the Market Strategist: here are some tips to do it well.