Marc Benioff Is Right About Unproductive New Hires. Or Is He?
Marc Benioff, CEO of Salesforce, caused quite a dustup when he justified layoffs by saying Salesforce was facing productivity issues,...
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A Service Failure Misteak
Service failures don't have to lose you customers, but this week I lay out in painful detail a relationship-killing service failure.
Black Swan Series: Why Preparing for Future Black Swans Helps You Grow Today
When I first presented on the topic of battling Black Swans, a member of the audience asked, "if Black Swans are unknowable beforehand,...
Black Swan Series: Getting Market Input During the Crisis
The Black Swan has landed. Nobody expected it, but your customers are pushing aside business-as-usual activities to deal with it. They're...
Black Swan Series: Finding Opportunity in Black Swan Disasters
Third in the Black Swan Series: Black Swans are, by definition, unimaginable before they occur. They impact your business in complex,...
Black Swan Series: You Need a Team to Battle Black Swans
Second in the Black Swan Series: Imagine – tomorrow you wake up and there’s no internet. None. No Zoom, no Slack, no Outlook. What do you...
Four Ways to Avoid Failure to Scale
If innovation that fails to scale is “the proliferation of a thousand tiny flowers that don’t grow bigger over time,” how can you break...
Three Reasons We Fail to Scale
Moving from Innovation to Scale has confounded tech businesses forever. Why do we fail to scale?
Aligning to Innovate After a Re-Org
Aligning to innovate post re-org is often the responsibility of the Market Strategist: here are some tips to do it well.
“GrandPad” Grand Example of 360-Degree Innovation on Purpose
I’m always looking for tech product innovation that goes beyond the product. Today, I found a good example: the GrandPad. I ran across...
The Facts About Facts
Have you ever used a statistic you found online to justify innovation? Too many of these “facts” are, when you scratch the surface,...
Why Win/Loss Analysis Isn't Working
I hear it all the time. "We spend a lot of resources on win/loss analysis, but it isn't doing any good!" There are dozens of reasons why...
The Technology of Toothpaste
Innovation is everywhere, if you're looking for it, and it can inspire your own.
Diane Pierson to Deliver Strategy Keynote at Subscription Show 2022
Diane Pierson of Innovate on Purpose to be Strategy Track Host at Subscription Show 2022 in New York City November 9-10.
Market Knowledge: When Is Enough Enough?
Competitors, technology and customer priorities are always changing, so you're never done gathering market knowledge. The real question...
Who Owns Innovation: The Role of Market Strategist
Introducing the role of Market Strategist.
Who Owns Innovation? Let's Start with Who DOESN'T
A few years ago, I was wandering around the internet and came across this quote from Herbert Simon, “although the future is not...
How to Build an Innovation Map: Part 2
Align your teams on market-driven innovation using the Market Strategist's Listening Map.
How to Build an Innovation Map: Part 1
How can you do effective market research when you don't know what you're looking for? Find out now.
The Object of Your Market-Driven Innovation
Author P.C. Cast said,“in chaos lies opportunity.” I disagree. When you’re looking for opportunities, you need to focus; to create order...
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