I continue to be surprised by how poorly crafted most surveys are. The avoidable mistakes lead to, at best, confused and unactionable...

The Dangers of Bad Product Team Workflows in Gathering Market Insights A couple years ago, I posted about the dangers of quoting...

Most market strategists are doing win/loss analysis, but not getting as much out of the effort as they could. Others are daunted by...

How can you do effective market research when you don't know what you're looking for? Find out now.

Alignment on what innovation means is the key to successful product and go-to-market strategy.

Innovation gets easier - and achieves more - when you do it on purpose.