Building a B2B marketing strategy without market data? Navigate this challenge now, and ensure it never happens again.

Step-by-step to a strong marketing strategy that gets teams aligned and budgets approved.

Uncover the crucial differences between a marketing plan and a marketing strategy. Learn how to build both to succeed in B2B marketing.

Those chirpy, intrusive customer service chatbots drive us crazy. But is that the fault of the bot? Largely not. Here's why:

I recently exchanged emails with a newly-promoted Market Strategist about how to Innovate on Purpose. The discussion had to do with...

Product marketers are worried that ChatGPT will take over their jobs. In this series of observations, I assure you that it won't, if...

ChatGPT Creates Readable Copy. But Is it Effective Marketing? Last week I asked ChatGPT to write marketing copy for my product: Del Monte...

ChatGPT has marketers worried about their jobs. Should it? Yes indeed, but not for the reasons they think. Let's explore the existential...

Marc Benioff, CEO of Salesforce, caused quite a dustup when he justified layoffs by saying Salesforce was facing productivity issues,...

When I first presented on the topic of battling Black Swans, a member of the audience asked, "if Black Swans are unknowable beforehand,...

The Black Swan has landed. Nobody expected it, but your customers are pushing aside business-as-usual activities to deal with it. They're...

Third in the Black Swan Series: Black Swans are, by definition, unimaginable before they occur. They impact your business in complex,...

Second in the Black Swan Series: Imagine – tomorrow you wake up and there’s no internet. None. No Zoom, no Slack, no Outlook. What do you...

In early November, I gave a keynote address at Subscription Show 2022. It was a great conference, and the topic fascinated me so much it...

If innovation that fails to scale is “the proliferation of a thousand tiny flowers that don’t grow bigger over time,” how can you break...

Moving from Innovation to Scale has confounded tech businesses forever. Why do we fail to scale?

Aligning to innovate post re-org is often the responsibility of the Market Strategist: here are some tips to do it well.

Have you ever used a fact to justify an innovation project? Market insights SHOULD be a product team's foundation for any innovation...

I hear it all the time. "We spend a lot of resources on win/loss analysis, but it isn't doing any good!" There are dozens of reasons why...

Innovation is everywhere, if you're looking for it, and it can inspire your own.