Product Marketing and the ChatGPT Apocalypse
Product marketers are worried that ChatGPT will take over their jobs. In this series of observations, I assure you that it won't, if...
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ChatGPT and a Product Marketer: What's the Difference?
ChatGPT Creates Readable Copy. But Is it Effective Marketing? Last week I asked ChatGPT to write marketing copy for my product: Del Monte...
Will ChatGPT Take My Marketing Job?
ChatGPT has marketers worried about their jobs. Should it? Yes indeed, but not for the reasons they think. Let's explore the existential...
Marc Benioff Is Right About Unproductive New Hires. Or Is He?
Marc Benioff, CEO of Salesforce, caused quite a dustup when he justified layoffs by saying Salesforce was facing productivity issues,...
Black Swan Series: Why Preparing for Future Black Swans Helps You Grow Today
When I first presented on the topic of battling Black Swans, a member of the audience asked, "if Black Swans are unknowable beforehand,...
Black Swan Series: Getting Market Input During the Crisis
The Black Swan has landed. Nobody expected it, but your customers are pushing aside business-as-usual activities to deal with it. They're...
Black Swan Series: Finding Opportunity in Black Swan Disasters
Third in the Black Swan Series: Black Swans are, by definition, unimaginable before they occur. They impact your business in complex,...
Black Swan Series: You Need a Team to Battle Black Swans
Second in the Black Swan Series: Imagine – tomorrow you wake up and there’s no internet. None. No Zoom, no Slack, no Outlook. What do you...
Black Swan Series: Innovation and Black Swans
In early November, I gave a keynote address at Subscription Show 2022. It was a great conference, and the topic fascinated me so much it...
Four Ways to Avoid Failure to Scale
If innovation that fails to scale is “the proliferation of a thousand tiny flowers that don’t grow bigger over time,” how can you break...
Three Reasons We Fail to Scale
Moving from Innovation to Scale has confounded tech businesses forever. Why do we fail to scale?
Aligning to Innovate After a Re-Org
Aligning to innovate post re-org is often the responsibility of the Market Strategist: here are some tips to do it well.
The Facts About Facts
Have you ever used a statistic you found online to justify innovation? Too many of these “facts” are, when you scratch the surface,...
Why Win/Loss Analysis Isn't Working
I hear it all the time. "We spend a lot of resources on win/loss analysis, but it isn't doing any good!" There are dozens of reasons why...
The Technology of Toothpaste
Innovation is everywhere, if you're looking for it, and it can inspire your own.
Diane Pierson to Deliver Strategy Keynote at Subscription Show 2022
Diane Pierson of Innovate on Purpose to be Strategy Track Host at Subscription Show 2022 in New York City November 9-10.
Three Tools Marketing Should Steal from Product Management
Why do we accept that adding last-minute features to a product release increases costs and creates delays, yet pile work on the marketing...
Market Knowledge: When Is Enough Enough?
Competitors, technology and customer priorities are always changing, so you're never done gathering market knowledge. The real question...
Three Innovation Opportunities Hiding in Plain Sight
23 and Me’s Anne Wojcicki, Tesla’s Elon Musk and Netflix founder Reed Hastings – all thought of as not just innovators, but singular in...
Who Owns Innovation: The Role of Market Strategist
Introducing the role of Market Strategist.
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