Your Innovation Team is Bigger Than You ThinkI recently exchanged emails with a newly-promoted Market Strategist about how to Innovate on Purpose. The discussion had to do with...
Product Marketing and the ChatGPT ApocalypseProduct marketers are worried that ChatGPT will take over their jobs. In this series of observations, I assure you that it won't, if...
ChatGPT and a Product Marketer: What's the Difference?ChatGPT Creates Readable Copy. But Is it Effective Marketing? Last week I asked ChatGPT to write marketing copy for my product: Del Monte...
Will ChatGPT Take My Marketing Job?ChatGPT has marketers worried about their jobs. Should it? Yes indeed, but not for the reasons they think. Let's explore the existential...