I got a great question in class a few weeks ago: "How can I innovate if my boss doesn't let me? My leadership says they want me to...

A student recently asked me a great question: "What's the most important information to get customers' attention with a product launch...

I recently exchanged emails with a newly-promoted Market Strategist about how to Innovate on Purpose. The discussion had to do with...

What's the difference between a product manager and a Market Strategist? A short exchange from the series Yellowstone explains it. I'm...

Marc Benioff, CEO of Salesforce, caused quite a dustup when he justified layoffs by saying Salesforce was facing productivity issues,...

When I first presented on the topic of battling Black Swans, a member of the audience asked, "if Black Swans are unknowable beforehand,...

Second in the Black Swan Series: Imagine – tomorrow you wake up and there’s no internet. None. No Zoom, no Slack, no Outlook. What do you...

In early November, I gave a keynote address at Subscription Show 2022. It was a great conference, and the topic fascinated me so much it...

Moving from Innovation to Scale has confounded tech businesses forever. Why do we fail to scale?

Aligning to innovate post re-org is often the responsibility of the Market Strategist: here are some tips to do it well.

I’m always looking for tech product innovation that goes beyond the product. Today, I found a good example: the GrandPad. I ran across...

Innovation is everywhere, if you're looking for it, and it can inspire your own.

Diane Pierson of Innovate on Purpose to be Strategy Track Host at Subscription Show 2022 in New York City November 9-10.

Most market strategists are doing win/loss analysis, but not getting as much out of the effort as they could. Others are daunted by...

Why do we accept that adding last-minute features to a product release increases costs and creates delays, yet pile work on the marketing...

Competitors, technology and customer priorities are always changing, so you're never done gathering market knowledge. The real question...

Introducing the role of Market Strategist.

A few years ago, I was wandering around the internet and came across this quote from Herbert Simon, “although the future is not...

Align your teams on market-driven innovation using the Market Strategist's Listening Map.