Innovating When Your Boss is a Gatekeeper
I got a great question in class a few weeks ago: "How can I innovate if my boss doesn't let me? My leadership says they want me to...
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The Secret to Effective Product Launch Emails
A student recently asked me a great question: "What's the most important information to get customers' attention with a product launch...
Your Innovation Team is Bigger Than You Think
I recently exchanged emails with a newly-promoted Market Strategist about how to Innovate on Purpose. The discussion had to do with...
Product Management According to Yellowstone
What's the difference between a product manager and a Market Strategist? A short exchange from the series Yellowstone explains it. I'm...
Marc Benioff Is Right About Unproductive New Hires. Or Is He?
Marc Benioff, CEO of Salesforce, caused quite a dustup when he justified layoffs by saying Salesforce was facing productivity issues,...
Black Swan Series: Why Preparing for Future Black Swans Helps You Grow Today
When I first presented on the topic of battling Black Swans, a member of the audience asked, "if Black Swans are unknowable beforehand,...
Black Swan Series: You Need a Team to Battle Black Swans
Second in the Black Swan Series: Imagine – tomorrow you wake up and there’s no internet. None. No Zoom, no Slack, no Outlook. What do you...
Black Swan Series: Innovation and Black Swans
In early November, I gave a keynote address at Subscription Show 2022. It was a great conference, and the topic fascinated me so much it...
Three Reasons We Fail to Scale
Moving from Innovation to Scale has confounded tech businesses forever. Why do we fail to scale?
Aligning to Innovate After a Re-Org
Aligning to innovate post re-org is often the responsibility of the Market Strategist: here are some tips to do it well.
“GrandPad” Grand Example of 360-Degree Innovation on Purpose
I’m always looking for tech product innovation that goes beyond the product. Today, I found a good example: the GrandPad. I ran across...
The Technology of Toothpaste
Innovation is everywhere, if you're looking for it, and it can inspire your own.
Diane Pierson to Deliver Strategy Keynote at Subscription Show 2022
Diane Pierson of Innovate on Purpose to be Strategy Track Host at Subscription Show 2022 in New York City November 9-10.
Win More. Lose Less: Register for a free Win/Loss Workshop August 18, 2022!
Most market strategists are doing win/loss analysis, but not getting as much out of the effort as they could. Others are daunted by...
Three Tools Marketing Should Steal from Product Management
Why do we accept that adding last-minute features to a product release increases costs and creates delays, yet pile work on the marketing...
Market Knowledge: When Is Enough Enough?
Competitors, technology and customer priorities are always changing, so you're never done gathering market knowledge. The real question...
Who Owns Innovation: The Role of Market Strategist
Introducing the role of Market Strategist.
Who Owns Innovation? Let's Start with Who DOESN'T
A few years ago, I was wandering around the internet and came across this quote from Herbert Simon, “although the future is not...
How to Build an Innovation Map: Part 2
Align your teams on market-driven innovation using the Market Strategist's Listening Map.
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