Three Techniques You're Not Using to Find Innovation OpportunitiesMost tech companies want to build new things. But how can you ensure what you're building is innovation a market will buy? #1: Adopt an...
How to Retain Customers After a Service Failure: Minted Mints a New Fan in Spite of Late DeliveryMinted mints a new fan by handling a service failure well. What can B2B tech businesses learn from it?
Black Swan Series: Why Preparing for Future Black Swans Helps You Grow TodayWhen I first presented on the topic of battling Black Swans, a member of the audience asked, "if Black Swans are unknowable beforehand,...
Black Swan Series: Getting Market Input During the CrisisThe Black Swan has landed. Nobody expected it, but your customers are pushing aside business-as-usual activities to deal with it. They're...