How to Retain Customers After a Service Failure: Minted Mints a New Fan in Spite of Late Delivery
Minted mints a new fan by handling a service failure well. What can B2B tech businesses learn from it?
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Black Swan Series: Why Preparing for Future Black Swans Helps You Grow Today
When I first presented on the topic of battling Black Swans, a member of the audience asked, "if Black Swans are unknowable beforehand,...
Black Swan Series: Getting Market Input During the Crisis
The Black Swan has landed. Nobody expected it, but your customers are pushing aside business-as-usual activities to deal with it. They're...
Black Swan Series: Finding Opportunity in Black Swan Disasters
Third in the Black Swan Series: Black Swans are, by definition, unimaginable before they occur. They impact your business in complex,...
Black Swan Series: Innovation and Black Swans
In early November, I gave a keynote address at Subscription Show 2022. It was a great conference, and the topic fascinated me so much it...
Three Reasons We Fail to Scale
Moving from Innovation to Scale has confounded tech businesses forever. Why do we fail to scale?
Aligning to Innovate After a Re-Org
Aligning to innovate post re-org is often the responsibility of the Market Strategist: here are some tips to do it well.
The Facts About Facts
Have you ever used a statistic you found online to justify innovation? Too many of these “facts” are, when you scratch the surface,...
Why Win/Loss Analysis Isn't Working
I hear it all the time. "We spend a lot of resources on win/loss analysis, but it isn't doing any good!" There are dozens of reasons why...
Diane Pierson to Deliver Strategy Keynote at Subscription Show 2022
Diane Pierson of Innovate on Purpose to be Strategy Track Host at Subscription Show 2022 in New York City November 9-10.
Three Tools Marketing Should Steal from Product Management
Why do we accept that adding last-minute features to a product release increases costs and creates delays, yet pile work on the marketing...
Three Innovation Opportunities Hiding in Plain Sight
23 and Me’s Anne Wojcicki, Tesla’s Elon Musk and Netflix founder Reed Hastings – all thought of as not just innovators, but singular in...
Who Owns Innovation: The Role of Market Strategist
Introducing the role of Market Strategist.
How to Build an Innovation Map: Part 1
How can you do effective market research when you don't know what you're looking for? Find out now.
The Object of Your Market-Driven Innovation
Author P.C. Cast said,“in chaos lies opportunity.” I disagree. When you’re looking for opportunities, you need to focus; to create order...
Can You Find Innovation Opportunities in the Market? Yes - If You Know Where to Look
Some people think innovation just happens. It's a thunderbolt, a brainwave. Almost...magic. Certainly not something you can go looking...
What Do You Mean, "Innovate?" INFOGRAPHIC
Alignment on what innovation means is the key to successful product and go-to-market strategy.
5 Steps to Innovate on Purpose
Innovation gets easier - and achieves more - when you do it on purpose.
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