Who Owns Innovation? Let's Start with Who DOESN'TA few years ago, I was wandering around the internet and came across this quote from Herbert Simon, “although the future is not...
How to Build an Innovation Map: Part 2Align your teams on market-driven innovation using the Market Strategist's Listening Map.
How to Build an Innovation Map: Part 1How can you do effective market research when you don't know what you're looking for? Find out now.
The Object of Your Market-Driven InnovationAuthor P.C. Cast said,“in chaos lies opportunity.” I disagree. When you’re looking for opportunities, you need to focus; to create order...