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How to Build an Innovation Map: Part 1
How can you do effective market research when you don't know what you're looking for? Find out now.


The Object of Your Market-Driven Innovation
Author P.C. Cast said,“in chaos lies opportunity.” I disagree. When you’re looking for opportunities, you need to focus; to create order...


Can You Find Innovation Opportunities in the Market? Yes - If You Know Where to Look
Some people think innovation just happens. It's a thunderbolt, a brainwave. Almost...magic. Certainly not something you can go looking...
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