Have you ever used a fact to justify an innovation project? Market insights SHOULD be a product team's foundation for any innovation...

Innovation is everywhere, if you're looking for it, and it can inspire your own.

Diane Pierson of Innovate on Purpose to be Strategy Track Host at Subscription Show 2022 in New York City November 9-10.

Most market strategists are doing win/loss analysis, but not getting as much out of the effort as they could. Others are daunted by...

Why do we accept that adding last-minute features to a product release increases costs and creates delays, yet pile work on the marketing...

Competitors, technology and customer priorities are always changing, so you're never done gathering market knowledge. The real question...

23 and Me’s Anne Wojcicki, Tesla’s Elon Musk and Netflix founder Reed Hastings – all thought of as not just innovators, but singular in...

Introducing the role of Market Strategist.

A few years ago, I was wandering around the internet and came across this quote from Herbert Simon, “although the future is not...

Align your teams on market-driven innovation using the Market Strategist's Listening Map.

How can you do effective market research when you don't know what you're looking for? Find out now.

Author P.C. Cast said,“in chaos lies opportunity.” I disagree. When you’re looking for opportunities, you need to focus; to create order...

Some people think innovation just happens. It's a thunderbolt, a brainwave. Almost...magic. Certainly not something you can go looking...

Alignment on what innovation means is the key to successful product and go-to-market strategy.

Innovation gets easier - and achieves more - when you do it on purpose.