Third in the Black Swan Series: Black Swans are, by definition, unimaginable before they occur. They impact your business in complex,...

Second in the Black Swan Series: Imagine – tomorrow you wake up and there’s no internet. None. No Zoom, no Slack, no Outlook. What do you...

In early November, I gave a keynote address at Subscription Show 2022. It was a great conference, and the topic fascinated me so much it...

If innovation that fails to scale is “the proliferation of a thousand tiny flowers that don’t grow bigger over time,” how can you break...

Moving from Innovation to Scale has confounded tech businesses forever. Why do we fail to scale?

Aligning to innovate post re-org is often the responsibility of the Market Strategist: here are some tips to do it well.

I’m always looking for tech product innovation that goes beyond the product. Today, I found a good example: the GrandPad. I ran across...

Have you ever used a fact to justify an innovation project? Market insights SHOULD be a product team's foundation for any innovation...

I hear it all the time. "We spend a lot of resources on win/loss analysis, but it isn't doing any good!" There are dozens of reasons why...

Innovation is everywhere, if you're looking for it, and it can inspire your own.

Diane Pierson of Innovate on Purpose to be Strategy Track Host at Subscription Show 2022 in New York City November 9-10.

Most market strategists are doing win/loss analysis, but not getting as much out of the effort as they could. Others are daunted by...

Why do we accept that adding last-minute features to a product release increases costs and creates delays, yet pile work on the marketing...

Competitors, technology and customer priorities are always changing, so you're never done gathering market knowledge. The real question...

23 and Me’s Anne Wojcicki, Tesla’s Elon Musk and Netflix founder Reed Hastings – all thought of as not just innovators, but singular in...

Introducing the role of Market Strategist.

A few years ago, I was wandering around the internet and came across this quote from Herbert Simon, “although the future is not...

Align your teams on market-driven innovation using the Market Strategist's Listening Map.

How can you do effective market research when you don't know what you're looking for? Find out now.

Author P.C. Cast said,“in chaos lies opportunity.” I disagree. When you’re looking for opportunities, you need to focus; to create order...