Innovate.
On Purpose.

Competitors, technology and customer priorities are always changing, so you're never done gathering market knowledge. The real question...

Introducing the role of Market Strategist.

A few years ago, I was wandering around the internet and came across this quote from Herbert Simon, “although the future is not...

Align your teams on market-driven innovation using the Market Strategist's Listening Map.

How can you do effective market research when you don't know what you're looking for? Find out now.

Author P.C. Cast said,“in chaos lies opportunity.” I disagree. When you’re looking for opportunities, you need to focus; to create order...

Some people think innovation just happens. It's a thunderbolt, a brainwave. Almost...magic. Certainly not something you can go looking...

Alignment on what innovation means is the key to successful product and go-to-market strategy.

Innovation gets easier - and achieves more - when you do it on purpose.