The answers most product marketers are accepting during win/loss aren't actionable. How can you improve your win/loss insights?

Every product marketing manager faces the "right now" product launch at some point. You know - when the super-excited product manager...

Many of the most common frustrations with B2B product launches are not, in fact, launch problems. That said, you'll need to fix them -...

Wouldn't it be great to know when your market will buy your product for the first time? If you did, you could focus your targeting...

ChatGPT is great, and will get better fast. But it won't eliminate the need for product marketers. Here's my last in a series of examples...

Product marketers are worried that ChatGPT will take over their jobs. In this series of observations, I assure you that it won't, if...

ChatGPT Creates Readable Copy. But Is it Effective Marketing? Last week I asked ChatGPT to write marketing copy for my product: Del Monte...

ChatGPT has marketers worried about their jobs. Should it? Yes indeed, but not for the reasons they think. Let's explore the existential...

Most market strategists are doing win/loss analysis, but not getting as much out of the effort as they could. Others are daunted by...

A few years ago, I was wandering around the internet and came across this quote from Herbert Simon, “although the future is not...