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Buying Triggers: Your Secret to Successful Demand Generation
Wouldn't it be great to know when your market will buy your product for the first time? If you did, you could focus your targeting...
Why ChatGPT Won't Take Your Product Marketing Job
ChatGPT is great, and will get better fast. But it won't eliminate the need for product marketers. Here's my last in a series of examples...
Product Marketing and the ChatGPT Apocalypse
Product marketers are worried that ChatGPT will take over their jobs. In this series of observations, I assure you that it won't, if...
ChatGPT and a Product Marketer: What's the Difference?
ChatGPT Creates Readable Copy. But Is it Effective Marketing? Last week I asked ChatGPT to write marketing copy for my product: Del Monte...
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